THE MAGIC HOUR

We launch the CHAPTER ONE collection with the opening of our e-shop the 1st of August.
For the occasion, we decided to celebrate with our London family by gathering friends in a penthouse suite at the London Edition.
After the party, we decided to improvise a shoot with our favorite Unidentified Rocker who came straight from Manchester. Only problem is there was not photographer available, especially after 2 in the morning. For the first time, Mounir decided to improvise himself as a photographer. Nothing came good until dawn. This is exactly when the magic hour hit. Both could feel a special vibe. A mystic feeling where they just had to go with the flow. One shot after the other, the pauses, the light... everything seemed to finally come together perfectly.